Mero

Branding concept for a Santiago-based fish restaurant. The project included naming the restaurant, the word Mero comes from 'mer', a prefix meaning 'of the sea'. The modern stencil typeface reflects fishing boats, lobster crates and wine barrels, with a subtle suggestion of a fish tail in the ‘O’. The O is used as a marque in it's own right to further develop the identity within the restaurant itself. The colour palette references the Chilean flag. Created at Teviot.