MQ: Transforming Mental Health

MQ is the UK’s leading mental health research charity. Their vision is to transform lives through research, to help create a future where mental illnesses are understood, effectively treated and one day made preventable. I collaborated with designer and art director, Kirsten Murray, to create the charity's tone of voice guidelines. With 1 in 4 of us experiencing a mental health issue each year, the need to better understand mental illness is clear. We designed a series of infographics to highlight key facts that help MQ to champion support for their pioneering research.

"Working with someone who took the time to understand the charity
and our messaging made such a huge difference." 

— Nikki Peters, Campaign Manager


Designer. Co-designer: Kirsten Murray (Art direction, Design, Copy editing)


Guidelines, Tone of voice